Bespoke software, automations, and the playbooks that scale.
We sort the work by what gets shipped, not by industry. Three capabilities, one agency. Each one is proven by a system already in production, and every number below is real.
Bespoke software
Custom apps, installers, dashboards, and agents, built for the way your business actually runs. Designed around your data, your workflow, and your team. You own the system outright the day it ships, with no SaaS seat to rent forever and no kill switch in someone else's hands.
A company doing $2M to $50M is usually held together by spreadsheets, a CRM nobody trusts, and one or two people carrying the institutional knowledge in their heads. Off-the-shelf tools fit 70 percent of the job and force a workaround for the rest. We build the missing 30 percent so the whole thing finally fits, and you stop paying people to paper over the gap.
- Signed desktop installers and internal apps
- Operator dashboards on live production data
- AI agents wired into your real systems
- Writeback into the database you already run
- Owned source, no per-seat lock-in
- Deploy pipelines that ship on every change
A 45-year-old Texas process-serving firm (20 offices)
$145,000 a year in salary saved, zero new hires, one rep now runs what used to take a team. That is an 80 percent cut in manual document handling and a 2 to 4 week payback, off a signed Windows OCR and RPA installer that writes back into their case-management database.
A SaaS-enabled hauling company
The same leads-to-marketplace pivot we run here took our founder's former company from $70M to over $800M in revenue.
A luxury DTC wellness brand
A sales consultant that costs nothing unless it sells, answering buyers at the moment of intent and handing off to a human when needed. It runs live and generates branded protocol PDFs on demand.
Automations
OCR and RPA pipelines, lead engines, content engines, and data pipelines that do the repetitive work nobody should be doing by hand. The job is to kill the manual step that quietly taxes every deal, every file, and every hour, and to keep it boring and reliable rather than clever.
In an ops-heavy company the cost is rarely one big leak. It is a thousand small ones: rekeying data between systems, chasing public records, copying numbers into a deck, qualifying leads one tab at a time. That work scales with headcount, which is the trap. Automation breaks the link between volume and hours, so growth stops meaning more salaries.
- OCR and RPA document pipelines
- Lead engines that scrape public registries
- Compliant outbound, built to the local rules
- Data pipelines between systems that do not talk
- Branded content and document generation
- Human-in-the-loop takeover where it matters
A Metro Vancouver landscaping company
We took their lead-gen software bill to $0 a month and handed them an engine they own instead of rent. They had been renting Apollo plus Clay at $59 to $800 a month; now it is a custom engine that scrapes public registries on their own infrastructure.
A 45-year-old Texas process-serving firm (20 offices)
The OCR and RPA pipeline behind the installer reads incoming documents and routes them automatically. That is what drove the 80 percent drop in manual handling.
A luxury DTC wellness brand
A sales consultant that costs nothing unless it sells, we take 5% of what it closes and zero otherwise. It runs with medical-safety guardrails and a human-in-the-loop takeover.
A brand that had gone dark on social since Thanksgiving 2025
Seven months silent, now always-on, posting on schedule and answering its own comments. The engine pre-plans and ships posts, auto-replies to positive engagement with on-brand affirmations, and escalates to a support ticket only when something needs real customer-support triage.
Playbooks that scale
The SOPs, scoring models, pipeline structures, and go-to-market systems that compound. This is the RevOps layer, drawn straight from our founder, as Director of Partnerships who built the supply-side network behind a marketplace pivot that took a former company from $70M to over $800M in revenue. A playbook is software for your people: the rules of the engine, written down and enforced.
Most mid-market companies have a growth story that lives in one founder or one head of sales. When that person is out, the engine stalls. A playbook turns what is in their head into a repeatable system: how leads get scored, how the pipeline advances, what good looks like at each stage. It is the difference between a team that performs and a team that performs without you in the room.
- Lead-scoring and qualification models
- Multi-stage pipeline structure and stage gates
- Go-to-market and outbound systems
- RevOps instrumentation and reporting
- A written thesis for the next growth phase
- Documentation your team can actually run
A SaaS-enabled hauling company
The same leads-to-marketplace pivot we run here took our founder's former company from $70M to over $800M in revenue. On that playbook we authored an 18-month bridge-to-$40M thesis: the sequenced plan for how this business gets from where it is to where the numbers say it can go.
A Metro Vancouver landscaping company
The lead engine ships inside a real go-to-market system: a 7-stage pipeline built into their GHL CRM, with compliant outbound, so the volume the engine generates actually converts.
Every build enters through the same door.
The three capabilities run on one ladder. You start with the diagnostic, you get a roadmap, we build the system, and you own it. The run retainer is optional.
Diagnostic
A paid audit of where money and hours leak. It is the front door, and it is the qualifier. You leave with a clear read on what is worth building, even if the answer is nothing yet.
Roadmap
The sequenced plan: what gets built first, what it costs, what it returns, and how it connects to the systems you already run.
Build
The owned system, fixed-fee. Bespoke software, automations, and the playbooks wired together. You own the asset outright the day it ships.
Run
An optional monthly retainer to operate and optimize what got built. You keep the asset either way. The retainer just keeps it sharp.
A boutique agency, a limited build calendar.
We take on a small number of builds at a time, on purpose. The diagnostic is how you find out whether your problem is one we should build, and whether there is room on the calendar. Start there.